The 2023 D&AD live brief focused on encouraging the Gen-Z to purchase and sell products through Ebay. The ‘re-brand and new idea’ for Ebay is based on the concept of selling and buying, but bringing a youthful take to it. From the heavily researched insights, Gen-Z live fast paced, creative and individualistic lives. Swap It or Snap It resembles this idea and the quick action that is encouraged, buying and selling on Ebay. To create and encourage a younger audience to visit Ebay, I used a specific bright colour palette, images of vintage items with funky/ alternative photographs.